German engineer August Horch, who used to work for Karl Benz, founded his own automobile company A

German engineer August Horch, who used to work for Karl Benz, founded his own automobile company A

His former partners sued him, and e

The Romeo part came in 1916 when Neapolitan businessman Nicola Romeo bought the company and converted its factories to produce munitions and machineries for World War I. After the war, the company went back to producing cars and took on its owner’s last name to become Alfa Romeo.Aston Martin

The idea was enthusiastically accepted by everyone attending the meeting

Horch & Cie in 1899. A decade later, he was forced out of his own company and set up a new company in another town and continued using the Horch brand.

When Horch was talking to his business partner Franz Fikentscher at Franz’s apartment, Franz’s son came up with the name Audi:

During this meeting Franz’s son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, “Father – audiatur et altera pars… wouldn’t it be a good idea to call it audi instead of horch?”. “Horch!” in German means “Hark!” or “listen”, which is “Audi” in Latin. (Source: Wikipedia, A History of Progress (1996) – Chronicle of the Audi AG)

And so Audiwerke GmbH was born in 1910. In 1932, four car makers Audi, Horch, DKW, and Wanderer merged to form Auto Union. The logo of Auto Union, four interlinked rings that would later become the modern Audi logo, was used only in racing cars – the four factories continued to produce cars under their own names and emblems. (more…)

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